Product Designer · UX/UI · B2B · SaaS

I turn complexity
into clarity

Senior Product Designer with 15+ years of experience designing complex digital products - from UX strategy and interaction design to scalable design systems.

Olena Velykorodnova portrait
Trusted by product teams and companies
Selected Work

Complex products,
thoughtfully
designed

A selection of SaaS, B2B and enterprise products where I worked across UX, UI, interaction design and systems.

RMS System product interface
B2B · EnterpriseUX · UI · Redesign

RMS System

Redesigning complex investigative workflows, high-density data and role-based experiences.

Intrix product interface
B2B · SaaSUX audit · Redesign

Intrix

End-to-end redesign of a multi-product platform spanning CRM, HRM and PLM.

TronXERP product interface
B2B · SaaSUX audit · Redesign

TronXERP

Reworking a complex ERP dashboard into a clearer, more structured experience.

Tiliport dashboard interface
B2B · SaaSMVP · Dashboard

Tiliport

Designing a SaaS MVP and dashboard experience for a logistics startup.

What I do

From messy requirements
to usable products

I combine user-centered thinking, product strategy and visual design to create digital products that are intuitive, scalable and built for real impact.

01

Discover & Define

Understand users, goals, constraints and opportunities before designing the solution.

02

Structure & Design

Turn complex requirements into clear information architecture, flows and interactions.

03

Interface Design

Create polished, consistent interfaces that balance usability, aesthetics and business goals.

04

Build & Scale

Extend products with design systems, component libraries and developer collaboration.

How I think

I don’t just design screens. I design the system behind them.

Good product design connects users, workflows, data, business rules, interfaces and impact. My job is to make that complexity understandable.

Better products through systems thinking
About

A designer who likes complexity

I help teams turn complex products into clear, scalable experiences.

I’m a Senior Product Designer with 15+ years of experience across SaaS, B2B, enterprise and e-commerce. My work sits at the intersection of UX, visual design and systems thinking - from research and information architecture to interaction design, UI and design systems.

Over the years, I've worked across the full design process - from research, information architecture and interaction design to high-fidelity UI, prototyping, design systems and usability testing. Today, I focus primarily on complex B2B and SaaS products, helping teams turn messy requirements into clear, scalable experiences.

Earlier in my career, I designed 100+ digital templates with 41K+ marketplace sales - an experience that taught me to design for real users, iterate quickly and balance usability with visual quality at scale.

15+
Years in digital design
15–20%
Improvement in satisfaction & engagement
100+
Templates designed
41K+
Marketplace sales
Testimonials

Good design is a team sport

Working with Olena has been an exceptional experience. She’s not only highly skilled in UI/UX design but also incredibly reliable, responsive, and proactive throughout every stage of the project. Her ability to understand complex user flows and translate them into clean, intuitive interfaces truly sets her apart.

Andrey D. · Co-Founder and CEO at Tiliport Inc.

Working with Olena on a UX/UI Audit & CRO for our SaaS product was a genuinely valuable experience. Her UX analysis uncovered real root problems, not just UI inconsistencies. What stood out most was the clarity of her insights and how effectively she used data to support her findings.

Sebastijan E. · Founder & CEO at EDER d.o.o.

Olena is a highly skilled UI/UX designer with a strong focus on clean, modern website design and conversion-focused experiences. She delivered everything in Figma, including clear wireframes, polished UI mockups, and developer-ready handoff files.

Sergii V. · Founder & CTO at 72 DPI d.o.o.
Let’s talk

Have a complex product
to make clearer?

Tell me what you’re working on and where you need design to help.